POOJI | SEND HOPE TO HOME
The initiative is set to go live in early January 2026, starting with the vital remittance corridor from United Kingdom to Bangladesh initially. Eventually, the service coverage will be expanded towards US, UAE, KSA and Italy in future.
POOJI is designed to serve Bangladeshi migrant workers and their families, addressing the dual challenges of costly money transfers and limited access to financial services. The new mobile application will provide a seamless, secure, and affordable way for workers to send money home.
The POOJI platform and application are fortified with advanced biometric-enabled e-KYC and secure two-factor authentication (2FA), ensuring robust verification and access control with zero tolerance for security breaches.
Beyond simple money transfers, POOJI aims to foster financial empowerment. Families in Bangladesh will not only receive funds but will also gain access to a suite of financial services, including savings and micro-loan products. The platform will also offer a range of business tools and training, empowering users to manage their finances, build sustainable businesses, and improve their livelihoods.
